Calls, Local SEO & Mobile Search: What You Need to Know in 2016 (WEBINAR)
Please join the Local Search Association (LSA) and CallRail for an exclusive webinar presentation Thursday, January 21 from 2:00 pm – 3:00 pm ET. It’s no secret that many local businesses prefer phone...
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The Top 4 Local Ranking Factors for 2016 Explained
Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw the previous seven-pack local listing reduced to a three-pack...
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Study: Industry Relevance Most Important for Local SEO Citations
Search engines continue to change the rules when it comes to local SEO, resulting in best practices that become less important practices and sometimes even obsolete. SEO is very much a “point-in-time”...
View ArticleTop 10 SEO Tools for Web Developers
The rules of SEO are constantly changing, making it difficult for web developers to keep up with what’s new. Fortunately, there are dozens of tools that can help make life easier for web developers....
View ArticleIt’s So Easy, It’s Scary: How Halloween Businesses Can Avoid Losing Customers...
Marketers working with seasonal businesses, like Halloween costume shops, face extra challenges in managing their Google My Business listings. Improper handling of seasonal hours or a closing at one...
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6 Local SEO Resolutions for a Prosperous 2017
Americans are increasingly shopping online but even more, they’re using the web as a tool for product and service discovery, comparison shopping, and finding the most convenient answers to their needs....
View ArticleOK Google, What Should I Know About Voice Search and SEO?
Today’s consumer craves information; and they’re not particularly patient in terms of when they get it. They want information to be accessible and immediate. Where is the best pizza place in town? What...
View ArticleLocal SEO Tracking – How to Measure Campaign Success
When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO campaigns,...
View ArticleWebinar Replay: Understanding Local Search Ranking Factors 2017
SEO continues to evolve as search changes to accommodate new consumer behaviors and platforms. And ranking has become more challenging and complex over time, including in local search. For the past...
View ArticleWhat Is Your Local SEO Strategy Missing?
When I speak with new or potential clients about local SEO, I often get questions like: “How many/how much [insert local ranking factor] do we need to rank well?” I never have an immediate number;...
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How to Prepare for Google’s Forthcoming Mobile-First Indexing
It’s been a long-time coming, but Google officially announced in October 2016 that it’s switching to a mobile-first index. Even before the number of searches on mobile overtook desktop around 2014,...
View ArticleDaily News: Fitbit Announces Health Partnership, Pendo Acquires Insert and...
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 6 SEO Trends That Will Influence Your Content Marketing...
View ArticleLocal Link Building: What Actually Works & How to Do It
Links are critical to ranking, but link-building in local is hard. Most local SEO presentations on local link building are vague and fall back on cliches like “get links from church groups and little...
View Article5 Ways to Ensure Your Clients Benefit from Increased Holiday Traffic
The holidays come with more opportunities for sales than any other time of year. The job of local marketers is to help your clients tap into the seasonal traffic. However, it is impossible for you to...
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Infographic: The Importance of Local Search Marketing in 2017 & Beyond
Neglecting local search marketing puts your clients at a huge disadvantage. Local SEO has grown in importance over the last few years, thanks in part to the greater use of mobile and the algorithm...
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