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6 Local SEO Resolutions for a Prosperous 2017
Americans are increasingly shopping online but even more, they’re using the web as a tool for product and service discovery, comparison shopping, and finding the most convenient answers to their needs....
View ArticleOK Google, What Should I Know About Voice Search and SEO?
Today’s consumer craves information; and they’re not particularly patient in terms of when they get it. They want information to be accessible and immediate. Where is the best pizza place in town? What...
View ArticleLocal SEO Tracking – How to Measure Campaign Success
When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO campaigns,...
View ArticleWebinar Replay: Understanding Local Search Ranking Factors 2017
SEO continues to evolve as search changes to accommodate new consumer behaviors and platforms. And ranking has become more challenging and complex over time, including in local search. For the past...
View ArticleWhat Is Your Local SEO Strategy Missing?
When I speak with new or potential clients about local SEO, I often get questions like: “How many/how much [insert local ranking factor] do we need to rank well?” I never have an immediate number;...
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How to Prepare for Google’s Forthcoming Mobile-First Indexing
It’s been a long-time coming, but Google officially announced in October 2016 that it’s switching to a mobile-first index. Even before the number of searches on mobile overtook desktop around 2014,...
View ArticleDaily News: Fitbit Announces Health Partnership, Pendo Acquires Insert and...
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 6 SEO Trends That Will Influence Your Content Marketing...
View ArticleLocal Link Building: What Actually Works & How to Do It
Links are critical to ranking, but link-building in local is hard. Most local SEO presentations on local link building are vague and fall back on cliches like “get links from church groups and little...
View Article5 Ways to Ensure Your Clients Benefit from Increased Holiday Traffic
The holidays come with more opportunities for sales than any other time of year. The job of local marketers is to help your clients tap into the seasonal traffic. However, it is impossible for you to...
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Infographic: The Importance of Local Search Marketing in 2017 & Beyond
Neglecting local search marketing puts your clients at a huge disadvantage. Local SEO has grown in importance over the last few years, thanks in part to the greater use of mobile and the algorithm...
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